Welcome to Design Principles. We are a well-established design agency that provides marketing support for a wide range of different clients. Although our skills centre on corporate identity we are involved in the application of ideas across the full media spectrum. Whether you need a simple website, brochure or a comprehensive corporate identity programme, we are here to help. We operate from our own premises ideally located in the heart of the UK surrounded by inspiring countryside but strategically close to the M40 motorway. Being privately-owned with relatively low overheads, we provide surprisingly good value for money and have all the key skills in-house to create and project manage major marketing projects. We are keen, competitive and capable. Contact us now to see if we can help you achieve your goals.
Corporate Identity Successful corporate identity is at the core of most of our work. We strive to capture the very essence of our client’s service or product and distill it into one simple high impact image. This is the cornerstone on which all other marketing material is built.
It‘s vital that strong dynamic logo styles, appropriate to the targeted marketing objectives, are based on agreed strategy. We take time to analyse and consult extensively before laying pen to paper.
Annual Reports Design Principles has specialised in the production of annual reports for over 15 years, successfully working with blue-chip multi-nationals as well as smaller niche companies. In 2006 our IMI plc annual report was one of three short-listed for the leading Investor Relations Magazine award “Best Annual Report for a non-FTSE 100 Company”. Reports we produced for Triplex Lloyd plc were similarly short-listed twice with the award being won in 1996.
Sales and Technical literature Design Principles has a reputation for providing creative but functional sales literature for a wide range of clients across different industries and organisations. We have extensive experience producing corporate literature programmes involving multiple divisions and companies where it is important to reflect the same design style and ethos across the whole group.
Exhibitions Portable exhibition and display systems need to not only reinforce existing brand values but also boldly convey new key messages and strategies at conferences and corporate events. We have in-depth experience in the design and production of effective, coherent, and carefully targeted display graphics.
Website design Web design in an integral part of the service we offer. With high creative standards we can ensure a strict adherence to established corporate identity guidelines. We integrate the same innovative and powerful choices of style and images employed elsewhere by our clients to build strong brands.
Newsletters and literature Newsletters provide an invaluable medium to get messages and strategies across to different audiences whether they are ‘facing in’ to employees, franchisees or members, or ‘facing out’ to customers and other external target audiences. Design Principles can either work alongside in-house marketing departments or provide editorial guidance and support to generate compelling and credible conduits for news and other information.
Design Principles are graphic and website designers based in Warwickshire, West Midlands, specialising in corporate and graphic communications.
