JLT Corporate Risks Ltd ©
Design Principles © 2007 +44 (0)1584 772 773
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Paws Plus
Creating a new brand identity and website for Paws Plus pet insurance by Jardine Lloyd Thompson, the UK's leading pet insurance company.
Research indicated that the new Paws Plus logo style needed to be humorous and light hearted whilst retaining the paw from the previous identity.
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